Unleashing the power of email lead-gen for your business

In the competitive marketing world, one truth reigns supreme: email is the most reliable tool for B2B lead generation.

The number of emails sent worldwide per day is expected to hit 347 billion by the end of 2023. And more than half the world’s population (over 4.2 billion people) were active email users globally in 2022.

But here’s the catch: with inboxes overflowing, how do you ensure that your message to that potential customer stands out? Crafting effective emails demands a delicate balance.

It’s not easy, but get it right, and you could win more leads. So, buckle up and take note of these five proven strategies to supercharge your B2B email lead generation game. Let’s dive in!

Build quality email lists

Want leads that matter? Your email list must be filled with recipients eager to receive your message. Here’s how to make that happen:

  • Harness LinkedIn: This goldmine of professional connections is perfect for nurturing leads and expanding your network. Add your new connections to your email list and start building relationships.
  • Use tools for list building: Before hitting that send button, ensure that your email list is squeaky clean. Use email verification tools to verify email addresses, avoid bounce-backs, and maintain a stellar sender reputation. Remove inactive or invalid addresses, and focus on the people who are genuinely interested in your offerings.
  • Magic of segmentation: Segment your email list based on factors such as job title, company size, or industry. This allows for hyper-personalised and relevant emails that speak directly to your audience’s pain points and interests.

Craft compelling email copy

Your email copy must grab attention and seal the deal. Here’s how to make this happen:

  • Personalise: Use the recipient’s name in the greeting to make the email feel tailored. Reference their company or industry to show you’ve done your homework.
  • Keep it concise: Nobody wants to read a novel. Focus on the most important information using simple and straightforward language.
  • Nail the Call-to-Action (CTA): Your CTA should be specific, actionable, and impossible to ignore. Whether it’s scheduling a demo, downloading a resource, or signing up for a trial — make it crystal clear.

Embrace email automation tools

Automation can add value to your email lead generation. Here’s how:

  • Drip campaigns: Set up a series of automated emails that guide leads through your sales funnel and provide them with relevant information.
  • Autoresponders: Trigger automated emails in response to specific actions, such as filling out a contact form or downloading a white paper. Stay connected with potential leads and deliver valuable content to them.
  • A/B Testing: Experiment with different versions of your emails to see what resonates. Test and optimise for better open and click-through rates.

Fine-tune your email sending frequency

You ant to stay on your recipients’ radar without overwhelming them. You can strike that balance by doing the following:

  • Revisiting segmentation: Send the right messages to the right people. Analyse your engagement data and identify your most and least engaged subscribers. Then adjust your email sending frequency accordingly.
  • Testing: Test different frequencies and pay attention to the content. Valuable content may warrant more frequent emails, while promotional emails can quickly become tune-out material.

Analyse, learn and improve

Don’t fly blind. Get into the habit of diving into the data and optimising your campaigns. Here’s how:

  • Monitor open rates: Track how many people are opening your emails. Improve your subject lines and sender names to entice recipients.
  • Check click-through rates: Monitor how many people are clicking on the links in your emails. Fine-tune your email copy by keeping it concise, easy to read, and highlighting the value of your offer.
  • Understand conversion rates: Measure how many people take the desired action after clicking on your email links. Optimise your landing pages and offers for maximum impact.

There you have it — here is your playbook for B2B email lead generation success.

Remember, at the heart of it all, keep your emails personal, direct and targeted. With the right email approach, you can grow your leads and hopefully increase your sales.

– David Lichtenstein is the co-founder and CEO of Superhuman Sales. Helping B2B businesses grow their leads, sales and revenue is what Superhuman Sales does best by using a targeted lead email generation approach.